At the end of 2018 I made a list of big goals that I wanted to make happen for my business in 2019.
January, the first month of the year and with big goals for the year ahead I spent a lot of time with the computer off, distractions put to one side and making out a plan. Let me share with you some highlight’s of the month:
I met with a TV production company.
Goal: To create my own TV show.
One of my big goals is to create a TV show. Just to provide you with a bit of context, my first global business, became a TV show in 3 countries in 2005 – 2006 and, afterwards, I went to work for the TV production company Endemol in TV Development. My job was literally to spend all day, every day coming up with the ideas for TV shows.
My point in providing this context is to highlight that this goal is related to my previous experience, it’s realistic, it’s do-able. However, I am acutely aware of how much harder it is to actual turn an idea into one that gets aired on screen. For that reason, during my time off, I received an email from a TV producer stating that he had read my big goals and would love to meet up. However, he could only meet up when I had said that I was strictly off work as he was flying to Europe – I grabbed the opportunity!
I met up with this TV Production and we discussed three ideas. It is usually the case that for every 100 ideas that are created, only one actually every makes it to the big screen. I knew that turning one of just three ideas into a TV idea was a long shot, however, I had to started somewhere.
Thankfully the TV production company loved each of these ideas and wanted to continue to work with me on them, to craft them, hone them and pitch them to TV channels. There was specific interest with one sports related concept that I am working on. It was awesome to receive a follow up email from this TV production company reassuring me that they are keen to continue with these ideas and to continue the conversation. I will keep you posted.
Testing email to purchase campaigns.
- To have 1000 students in my We Build Tribes Academy
- To have regular We Build Tribes Events taking place in communities around the world
I am quite honestly consumed with a passion to help people to turn their live experiences, skills, hobby or passion into a 7 Figure Business that impacts the world, as a result, I want to bring 1,000 students into the We Build Tribes Academy. This month I pulled together my copywriting team to see if we could take my audience through an email sequence that would lead them into the sale of a $2,000 product without the need for human interaction, in other words, without the need for a ‘phone call to lead a prospect into the close.
Now, this is a big deal for me. Why? Because I have generated multiple millions of dollars from closing people into my programmes over the phone. The idea of taking my passionate subscribers from an email sequence to buying a product was something that I had heard of but had not ever done.
I am pretty pleased to inform you that, as a result of the email sequence, we had 10 people buy into the product which was a total of $19,990 in sales in just seven days. I will share with you in a future email how I hit this goal
Launching My Content Domination System
Goal: To produce 365 pieces of video content utilising my Content Domination System to be shared across all my social media channels.
As you build your online business, content domination, has to be a core part of your marketing strategy. I encourage my clients to build a tribe utilising Facebook Group as the the first social media platform to build your tribe on. However, as your business grows, it is important to build your profile across many platforms including Instagram, LinkedIn and YouTube. For that reason, creating video content is key.
At the beginning of December I took out three days with my camera team to film 120 short, 1-2 minute videos to be distributed across my social media platforms every day in 2019.
The videos were shot, my expert team edited the videos and on January the 1st it was time to roll out the contention domination system. However, on the 1st January I decided that there was part of the style of the videos we had used that I wasn’t happy with. We had to edit 20 videos again and start the launch of the content domination roll out of the 2nd January.
My biggest learning during the first month of the year is that in order to rapidly grow my business and hit the goals that I have it’s important to be detached from the outcome. I am a big believe of this philosophy, in fact, it’s one that I teach my clients. However, in 2019 I knew that I needed to raise my game.
Being detached from the outcome is the idea that we spend way too much time making a decision and as a result, we don’t go with our heart, we go with our head. Whilst it’s important to quickly reflect on whether the action that we are considering taking is sensible and is not an extremely crazy idea, for example, don’t put your last $5,000 on red. It is equally important that we act fast.
The more decisions that we make, the more we learn. The outcomes of those decisions may or may not be favourable, either way we learn. The more that we learn, the more experience we have to rely on when making future decisions – our “experience bank” widens. Those who make the most decisions in business, will have the biggest growth in their business.
That’s my take our from this month.
I look forward to sharing with you more of my learnings next month.
Mark “Action Taker” Bowness